Persuading Skeptics and Fans in the Presence of Additional Information
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DOI: 10.1177/10591478241239931
Abstract: We consider the information design problem of a demand-maximizing firm launching a product of unknown quality to a market consisting of customers who have heterogeneous prior beliefs about quality. The firm publicly discloses information about… read more here.
Keywords: quality; information; market; persuading skeptics ... See more keywords