How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content
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DOI: 10.1016/j.intmar.2017.11.001
Abstract: Abstract The spread of branded entertainment video online relies on the consumer's referral decision, an initial decision to share the video. This study investigates how brand prominence and brand disclosure timing in a branded entertainment… read more here.
Keywords: persuasion knowledge; video; brand; intention ... See more keywords
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
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DOI: 10.1080/02650487.2019.1585649
Abstract: Abstract Incorporating the theory of limited cognitive capacity and persuasion knowledge model, this article examines the interaction effect between cognitive load and disclosure language on the activation of persuasion knowledge and perceived manipulativeness of native… read more here.
Keywords: persuasion knowledge; cognitive load; advertising; native advertising ... See more keywords
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
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DOI: 10.1080/10696679.2020.1870239
Abstract: ABSTRACT Consumer perceptions of sales pressure (POSP) often lead to negative outcomes for salespeople and the firm. The Information Age has provided unprecedented resources for consumers in their quest for knowledge and consumers have become… read more here.
Keywords: persuasion knowledge; knowledge; consumer; perceptions sales ... See more keywords
Email Marketing as a Tool for Strategic Persuasion
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DOI: 10.1177/10949968221095552
Abstract: Email marketing is an important staple of marketing communications. Emails from companies to customers may be promotional in nature, to drive short-term purchasing, or relational in nature, for customer relationship management (CRM) and brand-building objectives.… read more here.
Keywords: persuasion knowledge; email marketing; persuasion; marketing ... See more keywords
Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
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DOI: 10.2196/16518
Abstract: Background Persuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics. There… read more here.
Keywords: mhealth apps; persuasion knowledge; consumer; mhealth ... See more keywords
Fighting COVID-19 Misinformation through an Online Game Based on the Inoculation Theory: Analyzing the Mediating Effects of Perceived Threat and Persuasion Knowledge
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DOI: 10.3390/ijerph20020980
Abstract: The COVID-19 pandemic was accompanied by the rapid spread of misinformation through social media platforms. This study attempted to develop an online fake news game based on the inoculation theory, applicable to the pandemic context,… read more here.
Keywords: game based; perceived threat; misinformation; inoculation ... See more keywords