Analysing persuasive marketing of ultra-processed foods on Brazilian television
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DOI: 10.1007/s00038-020-01456-6
Abstract: This study investigated the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil. The programming of the selected channels was recorded on eight… read more here.
Keywords: advertising; ultra processed; persuasive advertising; marketing ... See more keywords