The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes
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DOI: 10.1177/0013916518820898
Abstract: Persuasive communication campaigns are often used to promote proenvironmental actions, even though their effectiveness has been mixed. Previous research has tested cognitive-based models in explaining proenvironmental choice, but few studies have examined the potential impact… read more here.
Keywords: elaboration likelihood; implicit attitudes; persuasive route; likelihood model ... See more keywords