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Published in 2017 at "Journal of East-West Business"
DOI: 10.1080/10669868.2017.1313802
Abstract: ABSTRACT There is a need to understand how indigenous markets transform following foreign entry. We refer to this transformation as international market shaping—the progression of a set of cross-border activities that contribute to changes in…
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Keywords:
bread market;
market 1997;
market;
petersburg bread ... See more keywords