Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics
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DOI: 10.1080/08911762.2021.1943766
Abstract: This study analyzes the ethical dimensions of the Direct-to-Consumer Advertising (DTCA) of prescription drugs. It focuses specifically on Pfizer’s DTCA of Lipitor, a cholesterol-lowering prescripti... read more here.
Keywords: revisiting pfizer; dtca; dtca lipitor; pfizer dtca ... See more keywords