Making finance fun: the gamification of personal financial management apps
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DOI: 10.1108/ijbm-02-2021-0074
Abstract: PurposeThis study integrates self-determination theory (SDT) and the technology acceptance model (TAM) to explore how gamification increases users' motivation and intention to use personal financial management (PFM) apps, and how it facilitates their adoption.Design/methodology/approachData from… read more here.
Keywords: financial management; finance; gamification; apps ... See more keywords