Effect of Strategic Marketing on Sustainable Business Performance–A Study of Pharmaceutical Industries in India
Sign Up to like & getrecommendations! Published in 2019 at "Indian Journal of Pharmaceutical Education and Research"
DOI: 10.5530/ijper.53.1.4
Abstract: Background: Concern over sustainability awakened firms to take responsive strategies and propagate sustainability. The present study tries to enumerate the role of strategic marketing orientation classified as market-orientation and innovation orientation on sustainability in business… read more here.
Keywords: performance; orientation; business performance; strategic marketing ... See more keywords
Insights on SARS-CoV-2: Emerging Outbreaks of Viral Infections and the Need for Heightening the Antiviral Research
Sign Up to like & getrecommendations! Published in 2020 at "Indian Journal of Pharmaceutical Education and Research"
DOI: 10.5530/ijper.54.3s.137
Abstract: Background: Today, about 47 life threatening viruses have been notified for their outbreak potentials including SAR-CoV-2 The proximal origin of SARS-CoV-2 and its affinity to human ACE2 receptors ended in COVID-19 disease pandemic The genome… read more here.
Keywords: research; pharmaceutical industries; antiviral research; research insights ... See more keywords