Consumer experience and the valued elements in the three phases of purchase of a cultural event
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DOI: 10.1007/s12208-019-00224-4
Abstract: Consumer experience has been a central point for marketing researchers, but also a complex subject that seeks to integrate multiple relevant and enduring concepts of literature. In this sense there are numerous publications and perspectives… read more here.
Keywords: phases purchase; three phases; consumer; event ... See more keywords