Phenomena, theory, application, data, and methods all have impact
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DOI: 10.1007/s11747-016-0498-1
Abstract: In his provocative essay on impactful research, my colleague and friend Gerry Tellis (2016) postulates that good papers are interesting and challenge common beliefs. He postulates further that such papers are based on ideas that… read more here.
Keywords: theory application; research; phenomena theory; application data ... See more keywords