Show Me a Photo of the Character: Exploring the Interaction between Text and Visuals in Narrative Persuasion
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DOI: 10.1080/10810730.2022.2065387
Abstract: The use of narrative text in health messaging has been ubiquitous. With the popularity of promoting public health on social media, it becomes critical to investigate what visual images should be used to maximize the… read more here.
Keywords: health; alcohol use; text; narrative text ... See more keywords