The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making
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DOI: 10.1177/0047287519895125
Abstract: Tourists searching for information about destinations on online review sites are concurrently exposed to two different photograph aesthetics, professional (produced by destination managers) and amateur (generated by travelers). While the former is glossy and sharp,… read more here.
Keywords: decision making; photograph aesthetics; review sites; online review ... See more keywords