Luxury Fashion Non‐Fungible Tokens (NFTs): Drivers of Ownership and Spillover Effect on Physical Luxury Products
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DOI: 10.1002/cb.70040
Abstract: This paper explores consumers' drivers and motivations behind luxury‐fashion non‐fungible tokens (NFTs) ownership and the implications of the potential ownership of these NFTs on the purchase intentions of physical luxury products of the same brand.… read more here.
Keywords: ownership; luxury; luxury products; luxury fashion ... See more keywords