Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket
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DOI: 10.3390/foods11142111
Abstract: This study validates a VR supermarket as a research tool by studying the influence of the food shopping setting on consumers’ price memory—an important antecedent for price comparisons in the purchase situation. In a quasi-experiment,… read more here.
Keywords: price memory; physical supermarket; supermarket; price ... See more keywords