Integrated model for understanding Indian physicians’ internet usage pattern: An empirical approach
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DOI: 10.1080/20479700.2016.1270385
Abstract: Abstract Purpose: A recent change in the definition of pharmaceutical promotion allows for incorporation of emerging mediums like internet. Physicians are important stakeholders of the pharmaceutical marketing process. In India, the pharmaceutical promotions are predominantly… read more here.
Keywords: integrated model; model; physicians internet; model understanding ... See more keywords