Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
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DOI: 10.1093/jcr/ucaf027
Abstract: Integrating insights from several different theoretical perspectives, this research formulates and tests a conceptualization of how men’s use of products containing features stereotypically associated with women (e.g., pink-colored products) induces them to become more supportive… read more here.
Keywords: product; perspective taking; support women; using pink ... See more keywords