Artificial Intelligence and Marketing: Pitfalls and Opportunities
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DOI: 10.1016/j.intmar.2020.04.007
Abstract: Abstract This article discusses the pitfalls and opportunities of AI in marketing through the lenses of knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order learning” that distinguishes AI applications from traditional… read more here.
Keywords: intelligence marketing; pitfalls opportunities; marketing pitfalls; marketing ... See more keywords
New Ways of Seeing: Pitfalls and Opportunities in Multilevel Research
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DOI: 10.5465/amj.2018.4003
Abstract: Researchers once lamented the paucity of multilevel theory, models, and research in the literature (e.g., O’Reilly, 1990; Staw, 1984), but now management journals are replete with such studies. Around a decade ago, Hitt, Beamish, Jackson,… read more here.
Keywords: research; pitfalls opportunities; management; new ways ... See more keywords