Place branding and place marketing: a contemporary analysis of the literature and usage of terminology
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DOI: 10.1007/s12208-019-00230-6
Abstract: Due to the multidisciplinary nature of the “place branding” and “place marketing” research domain, complexities associated with it have not been addressed adequately, and ambiguity between uses of both the terms is evident. Therefore, the… read more here.
Keywords: place marketing; research; branding place; place ... See more keywords
Place branding as urban policy: the (im)political place branding
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DOI: 10.1016/j.cities.2017.08.004
Abstract: Abstract The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place… read more here.
Keywords: place branding; policy political; urban policy; branding urban ... See more keywords
Immigrant attraction through place branding? Evidence of city-level effectiveness from Canada’s London
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DOI: 10.1016/j.cities.2019.102502
Abstract: Abstract To stabilize and grow their local economies, cities in Canada and other advanced economic regions have begun using place branding to attract high-skilled and well-educated immigrants. This is part of a larger trend where… read more here.
Keywords: branding evidence; city; attraction place; immigrant attraction ... See more keywords
Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
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DOI: 10.1016/j.tourman.2017.12.012
Abstract: Abstract This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in… read more here.
Keywords: cultural intermediaries; promotional actors; construct legitimacy; place branding ... See more keywords
Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran
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DOI: 10.1057/s41262-020-00186-7
Abstract: Over recent years, place branding has come to vogue as a tool for urban planning and management projects such as regeneration of historic districts. In line with the context-oriented nature of regeneration, place branding should… read more here.
Keywords: model place; regeneration; historic district; place branding ... See more keywords
Revitalising rural Scotland: Loch Fyne, branding and belonging
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DOI: 10.1108/jpmd-06-2019-0044
Abstract: Purpose The purpose of this paper is twofold. It seeks to explore the relationship between place branding in rural areas and community building. Furthermore, the paper advances the growing body of work, that examines the… read more here.
Keywords: rural scotland; place; loch fyne; place branding ... See more keywords
From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement
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DOI: 10.3390/su122410399
Abstract: The international debate on cultural heritage enhancement and cultural cross-overs, highlights the need to rethink the relationship between economy, society and territory by working on innovative urban planning and evaluation approaches. In recent times, the… read more here.
Keywords: heritage enhancement; community; place; cultural heritage ... See more keywords