Place brands across U.S. cities and growth in local high-technology sectors
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DOI: 10.1016/j.jbusres.2021.02.055
Abstract: Abstract This study examines place brands in U.S. cities and their relationship to high-technology industry growth from 2010 through 2016. It uses latent Dirichlet allocation (LDA) to measure the multiple dimensions of place brands manifesting… read more here.
Keywords: high technology; place brands; growth; brands across ... See more keywords