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Published in 2019 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2019.100391
Abstract: Abstract The residents of a destination play an important role in shaping a strong brand for that destination. However, little research has been done on how and why residents show discretionary behaviors to promote the…
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Keywords:
destination;
place citizenship;
psychological ownership;
citizenship behavior ... See more keywords