Place branding and place marketing: a contemporary analysis of the literature and usage of terminology
Sign Up to like & getrecommendations! Published in 2019 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-019-00230-6
Abstract: Due to the multidisciplinary nature of the “place branding” and “place marketing” research domain, complexities associated with it have not been addressed adequately, and ambiguity between uses of both the terms is evident. Therefore, the… read more here.
Keywords: place marketing; research; branding place; place ... See more keywords
Whitewashed empire: Historical narrative and place marketing in Vienna
Sign Up to like & getrecommendations! Published in 2019 at "History and Anthropology"
DOI: 10.1080/02757206.2019.1617709
Abstract: ABSTRACT The historical narrative of Habsburg grandeur has played a decisive role in branding the Austrian capital of Vienna. While scholars have situated place-marketing strategies within de-historicized frameworks of the neoliberal city, the nostalgic framing… read more here.
Keywords: vienna; historical narrative; place marketing; whitewashed empire ... See more keywords
Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion
Sign Up to like & getrecommendations! Published in 2019 at "European Planning Studies"
DOI: 10.1080/09654313.2019.1701295
Abstract: ABSTRACT This paper focuses on the marketing of regions and cities within the global market for foreign direct investments (FDIs). In a context in which place marketing and place branding are employed as tools for… read more here.
Keywords: place marketing; fdi promotion; place;
Twenty years of research in place marketing and branding: a review of 63 systematic literature reviews
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Place Management and Development"
DOI: 10.1108/jpmd-06-2025-0085
Abstract: This study aims to critically evaluate the knowledge on place marketing and branding by offering a comprehensive investigation of 63 systematic literature review (SLR) articles that were published between 2002 and 2024. This study integrates… read more here.
Keywords: review; marketing branding; place; research ... See more keywords
Big trouble in little places: understanding the complexities of place micro-brands
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Place Management and Development"
DOI: 10.1108/jpmd-07-2023-0077
Abstract: Purpose This paper aims to investigate place marketing and branding at the micro-place scale through the case study of St Christopher’s Place in London (UK). This study illustrates the distinctive differences of micro-place marketing, in… read more here.
Keywords: value; analysis; micro; place ... See more keywords