Place branding and place marketing: a contemporary analysis of the literature and usage of terminology
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DOI: 10.1007/s12208-019-00230-6
Abstract: Due to the multidisciplinary nature of the “place branding” and “place marketing” research domain, complexities associated with it have not been addressed adequately, and ambiguity between uses of both the terms is evident. Therefore, the… read more here.
Keywords: place marketing; research; branding place; place ... See more keywords
Whitewashed empire: Historical narrative and place marketing in Vienna
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DOI: 10.1080/02757206.2019.1617709
Abstract: ABSTRACT The historical narrative of Habsburg grandeur has played a decisive role in branding the Austrian capital of Vienna. While scholars have situated place-marketing strategies within de-historicized frameworks of the neoliberal city, the nostalgic framing… read more here.
Keywords: vienna; historical narrative; place marketing; whitewashed empire ... See more keywords
Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion
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DOI: 10.1080/09654313.2019.1701295
Abstract: ABSTRACT This paper focuses on the marketing of regions and cities within the global market for foreign direct investments (FDIs). In a context in which place marketing and place branding are employed as tools for… read more here.
Keywords: place marketing; fdi promotion; place;