Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation
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DOI: 10.1177/0047287517729760
Abstract: Place attachment has become a popular concept in tourism and environmental psychology. However, little research has explored its role in predicting place-related behaviors, compared to alternative place-related constructs such as place satisfaction. This article clarifies… read more here.
Keywords: destination brand; place attachment; place satisfaction; brand building ... See more keywords