Product Placement in Old and New Media: Examining the Evidence for Concern
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DOI: 10.1007/s10551-015-2955-z
Abstract: Abstract We provide an overview of the development of product placements within traditional and newer electronic media, followed by a critique of current regulations where they exist and highlight the challenges this form of brand… read more here.
Keywords: placement old; product; old new; product placement ... See more keywords