The Ascent of Plastic Money: International Adoption of the Bank Credit Card, 1950–1975
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DOI: 10.1017/s0007680518000752
Abstract: This article studies the genesis and early international expansion of the bank-issued credit card—an American innovation that quickly took hold in western Europe. Empirical evidence undermines the proposition of a single firm building a proprietary… read more here.
Keywords: money international; credit card; plastic money; ascent plastic ... See more keywords