Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective
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DOI: 10.3390/su12072790
Abstract: There is a great deal of interest concerning how e-commerce in China can be developed in sustainable ways. Answering this question requires not only the strategic management at the aggregate level, but also developing a… read more here.
Keywords: emotion; shopping carnival; china; determinants consumers ... See more keywords