Hidden in the Dark: Dim Ambient Lighting Increases Game Play Duration and Total Spend
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DOI: 10.1007/s10899-019-09921-5
Abstract: It has been suggested that much like commercial environments (e.g., retailing), the situational characteristics of gambling environments form an important determinant of gambling behavior. However, no research has examined whether ambient lighting in gaming venues… read more here.
Keywords: duration total; total spend; game play; play duration ... See more keywords