Churn prediction of mobile and online casual games using play log data
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DOI: 10.1371/journal.pone.0180735
Abstract: Internet-connected devices, especially mobile devices such as smartphones, have become widely accessible in the past decade. Interaction with such devices has evolved into frequent and short-duration usage, and this phenomenon has resulted in a pervasive… read more here.
Keywords: churn; analysis; casual games; play log ... See more keywords