Mobile games: players’ experiences with in-app purchases
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-06-2016-0060
Abstract: PurposeThis paper aims to offer a comprehensive perspective into Free-to-Play gamers’ attitudes, feelings toward and perceived value of in-app purchases (IAPs).Design/methodology/approachThe study is based on a twofold qualitative methodology using an inductive approach: user-generated YouTube… read more here.
Keywords: methodology; games players; app purchases; players experiences ... See more keywords
What’s in the box? Exploring UK players’ experiences of loot boxes in games; the conceptualisation and parallels with gambling
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DOI: 10.1371/journal.pone.0263567
Abstract: Loot boxes are a popular mechanic within many video games, but it remains unclear if some forms of loot boxes can be seen of as gambling. However, the perspectives of players are often neglected, such… read more here.
Keywords: players experiences; parallels gambling; game; conceptualisation ... See more keywords