Use it or lose it: point expiration and status demotion
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DOI: 10.1108/jsm-01-2020-0015
Abstract: Purpose In managing hierarchical loyalty programs (HLP), firms often use a reward point expiration and status demotion policy to reduce financial liability and to encourage repeat purchases. This study aims to examine how point expiration… read more here.
Keywords: status; status demotion; point expiration; point ... See more keywords