Customer satisfaction of online apparel businesses in Malaysia: point-purchase and post-purchase comparison
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DOI: 10.1504/ijbir.2017.10002772
Abstract: Increasingly, customer satisfaction has been viewed as being critical to the success of online businesses, with the growing understanding that customer satisfaction is the key to sustain the marketplace especially for online apparel businesses in… read more here.
Keywords: purchase; satisfaction; post purchase; customer satisfaction ... See more keywords