Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
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DOI: 10.1007/s11002-020-09512-0
Abstract: Point-of-sale (POS) promotions are increasingly relevant for manufacturers, with substantial impacts on shoppers’ decision-making in competitive environments. To provide new guidelines for effectively using such promotions, this article distinguishes POS activities that provide an incentive… read more here.
Keywords: consumers minds; changing consumers; price; store advertising ... See more keywords
Do we have a car for you? Encouraging the uptake of electric vehicles at point of sale
Sign Up to like & getrecommendations! Published in 2017 at "Energy Policy"
DOI: 10.1016/j.enpol.2016.10.001
Abstract: This study investigates shopping experiences at dealerships selling electric vehicles (EVs) in Ontario, Canada. In 2014, twenty mystery shoppers were trained and sent into 24 EV-certified dealerships (with a total of 95 shopping experiences) to… read more here.
Keywords: car encouraging; vehicles point; uptake electric; electric vehicles ... See more keywords
Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale
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DOI: 10.1038/s41560-018-0152-x
Abstract: As most consumers do not have pre-existing knowledge of electric vehicles (EVs), and current market conditions favour petrol and diesel vehicles, car dealership experiences may strongly influence EV purchasing decisions. Here, we show that car… read more here.
Keywords: point sale; car dealerships; vehicle; car ... See more keywords
The proliferation of ‘We Sell Tobacco Here’ signs at the point-of-sale of tobacco retailers in Melbourne, Australia
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DOI: 10.1136/tobaccocontrol-2017-053713
Abstract: Opportunities to promote tobacco persist even where the retail promotion of tobacco products is heavily regulated. In the Australian state of Victoria, tobacco advertising at the point-of-sale (POS) has been banned since 2002 and POS… read more here.
Keywords: tobacco; tobacco retailers; pos; sell tobacco ... See more keywords
Point-of-sale marketing of heated tobacco products in Israel: cause for concern
Sign Up to like & getrecommendations! Published in 2019 at "Israel Journal of Health Policy Research"
DOI: 10.1186/s13584-019-0316-6
Abstract: Understanding how PMI markets IQOS at the point-of-sale in Israel is critical to determining whether marketing practices adhere to regulations and appeal to groups most at risk at initiating new tobacco products, such as adolescents.… read more here.
Keywords: tobacco; point sale; marketing; tobacco products ... See more keywords
Evidence-Based Point-of-Sale Policies to Reduce Youth Tobacco Use in North Carolina
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DOI: 10.18043/ncm.83.4.244
Abstract: Many states and localities in the United States are implementing evidence-based tobacco control policies at the retail level, including Tobacco 21 laws, tobacco retailer licensing, restrictions on point-of-sale promotions, and bans on flavored tobacco products.… read more here.
Keywords: reduce youth; tobacco; north carolina; evidence based ... See more keywords
Advertising of tobacco products at point of sale: who are more exposed in Brazil?
Sign Up to like & getrecommendations! Published in 2017 at "Salud publica de Mexico"
DOI: 10.21149/7831
Abstract: Objective: To describe the adult population perception of cigarette advertising at point of sale, according their tobacco-use status and socio-demographic characteristics such as sex, age, race/color, region, household location and schooling. Materials and methods: A… read more here.
Keywords: tobacco; advertising; tobacco products; advertising tobacco ... See more keywords
Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale
Sign Up to like & getrecommendations! Published in 2021 at "Applied Sciences"
DOI: 10.3390/app11020517
Abstract: Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of… read more here.
Keywords: design implications; industrial design; point sale; product ... See more keywords