Constituency building: Determining consumers’ willingness to participate in corporate political activities
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2021.06.004
Abstract: Abstract Recently, firms have increasingly approached their own customers for assistance with corporate political activities—a strategy known as constituency building. While constituency building efforts targeting shareholders and employees have been well-studied, relatively little is known… read more here.
Keywords: political activities; participate corporate; brand; corporate political ... See more keywords
Acting for God? Types and Motivations of Clergy Political Activity
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DOI: 10.1017/s1755048318000305
Abstract: Abstract Clergy members are often important political actors. Yet, scholars rarely distinguish among different types of clergy political activities. Here, I argue for three disaggregated categories of clergy political activity: personal, general congregation level, and… read more here.
Keywords: clergy political; political activities; political activity; congregation level ... See more keywords