Political Advertising in the 2016 U.S. Presidential Election: Ad Hominem Ad Nauseam
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DOI: 10.1177/0002764218756919
Abstract: Political advertisements (N = 136) from the 2016 U.S. presidential election are content analyzed in this study that investigates message strategy used by Donald Trump and Hillary Clinton in their televised ads. The negative nature… read more here.
Keywords: hominem; campaign; political advertising; 2016 presidential ... See more keywords
Reaching Voters on Social Media: Planning Political Advertising on Snapchat
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DOI: 10.1177/14707853231175085
Abstract: Over the past decade, political advertising via social media has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly defined audiences. Microtargeting strategies have been claimed to be effective, but questions… read more here.
Keywords: social media; reaching voters; voters social; advertising ... See more keywords
Political advertising — a research overview
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DOI: 10.19195/1899-5101.11.2(21).4
Abstract: In the United States electoral advertising on television has always been the most important campaign tool. Even though social media are gaining relevance, a major share of the campaign budget still goes into TV advertising.… read more here.
Keywords: research; research overview; electoral advertising; advertising research ... See more keywords