How Political Candidates' Use of Facebook Relates to the Election Outcomes
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DOI: 10.2501/ijmr-2017-004
Abstract: This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past… read more here.
Keywords: candidates use; election outcomes; political candidates; use facebook ... See more keywords