New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans
Sign Up to like & getrecommendations! Published in 2021 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2021.102084
Abstract: Abstract This study suggests the association between individual and political figures as a fan–celebrity relationship and provides a scale of political fandom as a new criterion for public segmentation. While political fans are important stakeholders… read more here.
Keywords: public segmentation; political fans; segmentation political; political fandom ... See more keywords
Fans of Q: The Stakes of QAnon’s Functioning as Political Fandom
Sign Up to like & getrecommendations! Published in 2021 at "American Behavioral Scientist"
DOI: 10.1177/00027642211042294
Abstract: Affective activation, and the community engagement it fosters, is the driving mechanism of all fandoms, irrespective of the specific “objects of affection” around which they coalesce. These centralized objects of affection may hail from popular… read more here.
Keywords: fans stakes; qanon functioning; fandom; stakes qanon ... See more keywords