Political Marketing in Post-Conflict Elections: The Case of Iraq
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DOI: 10.1080/15377857.2016.1193834
Abstract: This article examines political marketing in post-conflict elections through an illustrative case study of post-Saddam Iraq. It does so through articles and media reports as well as interviews and participant-observation research conducted in Iraq during… read more here.
Keywords: political marketing; conflict; case; marketing ... See more keywords
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
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DOI: 10.1080/15377857.2019.1577323
Abstract: This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data... read more here.
Keywords: multidimensional political; model; political marketing; marketing mix ... See more keywords
Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management
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DOI: 10.1080/15377857.2019.1652221
Abstract: Due to its important practical implications, there has been a growing number of studies on framing conducted by scholars from various research domains. There has been, however, no paper that would provide a comprehensive overview… read more here.
Keywords: moderators mediators; framing effects; political marketing; political brand ... See more keywords
Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite
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DOI: 10.17645/mac.v11i2.6476
Abstract: The aim of this study is to explore how digital entertainment games are used as spaces for political persuasion in electoral campaigns, by examining Joe Biden’s use of Fortnite during the campaign for the 2020… read more here.
Keywords: joe biden; political marketing; campaign fortnite; persuasion ... See more keywords