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Published in 2017 at "Political Behavior"
DOI: 10.1007/s11109-016-9365-5
Abstract: Research on American core political values, partisanship, and ideology often concludes that liberals and Democrats believe equality to be one of the most important values while conservatives and Republicans place greater emphasis on social order…
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Keywords:
political values;
ideology;
core political;
values partisanship ... See more keywords
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Published in 2020 at "Journal of Creative Communications"
DOI: 10.1177/0973258620952919
Abstract: This study seeks to explain how political participation is influenced by cultural values manifested in political advertising. In this regard, this study proposes a model that encompasses the concepts of Schwartz’ basic human values in…
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Keywords:
political values;
self transcendence;
transcendence conservation;
values manifested ... See more keywords