The Power of Politics in Branding
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DOI: 10.1080/10696679.2016.1270768
Abstract: Corporations have generally avoided publically linking their brands with political positions, yet recently brands have become more politically active. Brands like Chevrolet and Hobby Lobby were linked with marriage equality, yet little research exists regarding… read more here.
Keywords: power politics; political orientation; orientation; politics branding ... See more keywords