Consumer adoption of pro-poor service innovations in subsistence marketplaces
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DOI: 10.1016/j.jbusres.2018.12.075
Abstract: Abstract Despite some extant research on innovation adoption in subsistence marketplace contexts, little is known about subsistence consumers and how they evaluate so-called pro-poor innovations. This research identified six existing, empirically tested, and well-cited innovation… read more here.
Keywords: pro poor; poor service; adoption; research ... See more keywords