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Published in 2020 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2020.09.003
Abstract: Subsistence consumers, representing almost half the global population, live on low incomes, possess low levels of literacy, and generally experience poor health. Technology is a tool used to facilitate stronger connections between consumers and support…
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Keywords:
subsistence consumers;
behavioral engagement;
subsistence;
patient portal ... See more keywords