Articles with "portraying humans" as a keyword



Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

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Published in 2020 at "Journal of Marketing"

DOI: 10.1177/0022242920974986

Abstract: To fight obesity and educate consumers on how the human body functions, health education and marketing materials often highlight the importance of adopting a cognitive approach to food. One strategy employed to promote this approach… read more here.

Keywords: portraying humans; self efficacy; approach; eating self ... See more keywords