Positioning–pricing problem of heterogeneous duopoly with uncertain consumer preferences
Sign Up to like & getrecommendations! Published in 2018 at "Soft Computing"
DOI: 10.1007/s00500-017-2643-2
Abstract: Small- and medium-sized firms in China have competed passively with advantaged enterprises since 2000, and the prosperity indexes have always been in the recession. This paper aims to find the optimal positioning–pricing strategies for disadvantaged… read more here.
Keywords: consumer; positioning pricing; uncertainty; consumer preference ... See more keywords