EXPRESS: From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations
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DOI: 10.1177/00222429231181071
Abstract: Mental simulation is an important tool for managers who want consumers to imagine what life would be like if they engaged in positive consumption behaviors. However, research has found mixed effects of mental simulation on… read more here.
Keywords: positive consumption; mental simulation; analysis; meta analysis ... See more keywords