The Effects of Descriptive Imagery and Appeals on Emotions and Intentions Related to Pro-Environmental Behavior
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DOI: 10.3390/su11195257
Abstract: The aim of the present study is to assess whether reinforcing imagery affects the emotional valence and effectiveness of pro-environmental public service announcements (PSAs). Two experiments that utilized PSAs constructed from a combination of text-based… read more here.
Keywords: positive descriptive; imagery appeals; imagery; descriptive imagery ... See more keywords