Positive moods and word-of-mouth in the banking industry
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-05-2017-0097
Abstract: The purpose of this paper is to examine the mediating effect of functional value and symbolic value between positive moods and word-of-mouth (WOM) referrals in the context of Taiwan’s banking industry. In addition, this study… read more here.
Keywords: relational benefits; positive moods; moods word; functional value ... See more keywords
If You're Happy and You Know It: Positive Moods Reduce Age-Related Differences in False Memory.
Sign Up to like & getrecommendations! Published in 2018 at "Child development"
DOI: 10.1111/cdev.12890
Abstract: When tested in the Deese-Roediger-McDermott paradigm, children typically exhibit fewer false memories than do adolescents or adults. Here, participants' moods and the valence of word lists were manipulated to explore the mechanism responsible for this… read more here.
Keywords: know positive; positive moods; moods reduce; happy know ... See more keywords