Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences
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DOI: 10.1038/s41598-025-94046-6
Abstract: This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM),… read more here.
Keywords: self congruity; congruity; positive word; word mouth ... See more keywords
Repurchase intent antecedents of a competitive brand in the smartphones segment
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DOI: 10.1080/13527266.2016.1278257
Abstract: Abstract This research has analyzed the influence of perceived value, affective commitment, normative commitment and positive word of mouth as antecedents of repurchase intention of smartphones of a particular brand. The analysis of the results… read more here.
Keywords: positive word; word mouth; affective commitment; commitment ... See more keywords
Modelling green customer loyalty and positive word of mouth
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DOI: 10.1108/ijoem-09-2018-0489
Abstract: Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient… read more here.
Keywords: positive word; loyalty positive; customer; green customer ... See more keywords
Older consumers’ positive word-of-mouth toward m-banking: evidence from an emerging market
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DOI: 10.1108/jstpm-06-2023-0103
Abstract: Purpose Mobile banking (or m-banking) has become an inseparable part of the modern finance model. Its success relies on customers’ affective responses and behavioral decisions. This study aims to examine the important determinants of positive… read more here.
Keywords: value; toward banking; older consumers; positive word ... See more keywords