Repurchase intent antecedents of a competitive brand in the smartphones segment
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DOI: 10.1080/13527266.2016.1278257
Abstract: Abstract This research has analyzed the influence of perceived value, affective commitment, normative commitment and positive word of mouth as antecedents of repurchase intention of smartphones of a particular brand. The analysis of the results… read more here.
Keywords: positive word; word mouth; affective commitment; commitment ... See more keywords
Modelling green customer loyalty and positive word of mouth
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DOI: 10.1108/ijoem-09-2018-0489
Abstract: Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient… read more here.
Keywords: positive word; loyalty positive; customer; green customer ... See more keywords