Repurchase intent antecedents of a competitive brand in the smartphones segment
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DOI: 10.1080/13527266.2016.1278257
Abstract: Abstract This research has analyzed the influence of perceived value, affective commitment, normative commitment and positive word of mouth as antecedents of repurchase intention of smartphones of a particular brand. The analysis of the results… read more here.
Keywords: positive word; word mouth; affective commitment; commitment ... See more keywords