Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies
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DOI: 10.1007/s10660-018-9309-8
Abstract: A significant body of research has examined the importance of material possession attachment and its influence on consumer behavior. Critical questions, however, remain with regard to the extent to which, and if at all, consumers… read more here.
Keywords: endowment effect; digital services; possession attachment;