The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios
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DOI: 10.1016/j.jretconser.2020.102158
Abstract: Abstract The paper builds on and extends the current understanding of materialism by investigating the effects of two forms of materialism (i.e., possession- and social inclusion-defined) on consumer behavior (i.e., purchase and patronage) toward products… read more here.
Keywords: social inclusion; inclusion defined; possession social; versus ... See more keywords