Exploring Effects of CSR Initiatives in Strategic Postcrisis Communication Among Millennials in China and South Korea
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DOI: 10.1080/1553118x.2017.1360892
Abstract: ABSTRACT This study explored what types of postcrisis CSR activities can make corporate crisis management effective and why. Eighty-one in-depth interviews with Chinese and South Korean millennials showed that they perceived postcrisis CSR positively even… read more here.
Keywords: postcrisis csr; communication; exploring effects; postcrisis ... See more keywords